Mislava Bertoša An assistant professor of linguistics and semiotics at Faculty of Humanities and Social Sciences, University of Zagreb. She is author of two books - Djeca iz obrtaljke. Nametnuto ime i izgubljeni identitet (2005) and Jamči se za uspjeh kano i za neštetnost. O reklamnome diskursu iz sociosemiološke perspective (2008) - and several papers. Her interests include onomastics, sociosemiotics, discourse of tourism and advertising, and language and sexuality issues. She is managing editor of the linguistic journal Suvremena lingvistika.